I am a Colombia-born Design Director based in London. I focus on activating brands’ essence through engaging visual communication. I collaborate with other creatives and artists to bring a holistic perspective, producing work that positively impacts our society culturally and commercially.
While living in Colombia, I worked as an art director in award-winning advertising agencies for national and international brands. I developed concept campaigns, directed photography sessions and developed key visuals, resulting in Gold and Silver Effie awards.
If you are interested to know more about me or collaborate, I am always open for a chat.

Collectiv Food
Design Director
London – UK

Freelance
Designer & Art Director
Strategic Brand Design
London – UK

Freshminds
Designer
London – UK

Saatchi & Saatchi
Design & Art Director
Bogotá – Colombia

Publicis Groupe
Designer & Art Director
Bogotá – Colombia

MullenLowe Group
Designer & Art Director
Bogotá – Colombia
BRANDS I HAVE WORKED WITH
Arup
UN Women
Renault
Trident
Volkswagen
Reebok
Mazda
Grant’s
Sika
Hendrick’s
KitchenAid
Sailor Jerry
Reyka
Freshminds
Aerorepublica
Pilsen
Colsubsidio
Club El Nogal
QUALIFICATIONS
IE Business School – Barcelona / Online
+ Specialisation – Branding the Creative Journey
+ Specialisation – Marketing Strategy
University of the Arts London / UK
+ Master of Arts – Graphic Branding and Identity
School of Visual Arts of New York / USA
+ Designing with Type course
+ Visual Branding course
Alianza Francesa de la Imagen / COL
+ Technician in photography
Jorge Tadeo Lozano University / COL
+ Bachelor of Arts – Graphic Design
IE Business School
Specialisation
+ Branding the Creative Journey
+ Marketing Strategy
University of the Arts London
Master of Arts
+ Graphic Branding and Identity
School of Visual Arts of New York
+ Designing with Type course
+ Visual Branding course
Alianza Francesa de la Imagen
Technician
+ Photography
Jorge Tadeo Lozano University
Bachelor of Arts
+ Graphic Design