I have always been interested in the visual representation of emotions: something that contains abstract and subjective information. Humans invest feelings into pets, but we cannot prove for certain that our pets invest feeling into us.

I gathered information by interviewing pet owners and I converted this information into a poster.

Street poster

How was this poster created?

Interviews to pet owners.

In the first part of the interview, I asked the interviewees to position themselves with a black dot on a piece of sheet. In the same sheet, I asked them to position their family members and friends with a blue dot. Finally, with a red dot they positioned their pets. From the results I observed that the majority of the interviewees feel closer to their pets than their family members and friends.

On a second sheet, I asked the interviewees to represent their relationship with their pets using shapes and colours.

Step 1: Result of first part of the interview.
Step 2: Result of second part of the interview.
Step 3: I measured the distance between the owner and the pet.
Step 4: I extracted the CMYK of the drawing.
Step 5: In this particular case, this relationship has a distance of 44mm.
Step 6: With the measurement of the distance and the CMYK, I created a circle that represents this specific relationship. Later I collected all of the results together and combined them into one final outcome and poster.

Brand identity creation process