Cereza is a Colombian start-up which makes artisanal desserts with fruits. Cereza (Cherry) used to deliver at a local level, but after becoming very popular it wanted to expand and create a more solid visual identity.
The study of the form through calligraphy was the main step to illustrate the brand. I represented the movement and softness of the cream using the cherry colour.
It is a playful and friendly brand with vibrant colours that induces the desire to eat. The packaging shows the number of calories that each dessert contains and provides ways in which the consumer can burn these calories.