Ellipsis is a cooperative board game for creative story lovers. Using sticker-words, people take it in turns to create short parts of a story, however omitting the finale and using the symbol “…” at the end of each turn, allowing the next person to continue the story.
I used the linguistic symbol of three consecutive dots that represents omission or continuity – ‘Ellipsis’ – to visualise the brand. I exchanged the positions of the first half of the first circle and the last half of the last circle. The line that crosses through the centre of the circles is a representation of continuity.
The result is an elegant brand in black and white that generates a strong contrast between the absence and presence of information.