A team of bamboo experts around the world have improved and standardised a traditional bamboo housing technology to help communities in need in developing countries.
This is a sustainable, low cost and earthquake- resistance technology. However, with all of these positive attributes, governments and consumers still have a negative perception of it, predominantly because of language and cultural barriers.
For this project, I conducted research to holistically understand the perception of each stakeholder. The strategy focused on creating an international umbrella name in English that can be implemented around the world.
