Collectiv Food is a food delivery company offering an alternative solution for restaurants. Its business model focuses on direct relationships with producers, cutting out intermediaries to streamline logistics and reduce costs, creating a more transparent and efficient supply chain by optimising last-mile delivery.
I was tasked with developing a brand system and tone of voice for the company. My role focused on the core concept and design, leading and art directing a team of 4 creatives through writing, motion, video and illustration.
Collectiv Food's difference lies in cutting through complexity, driven by the immediacy of the journey with no intermediaries.
The new identity embraces simplicity through generous white space. The typographic choice and the consistent use of lowercase letters evokes a sense of friendliness and approachability. This confident and modern design breaks from traditional food supply chains, and is built to stand out in the noise of busy streets and city roads.
