Volkswagen Beetle
Saatchi & Saatchi
Role: Concept & Design
The Volkswagen Beetle is a beloved car. It is an icon from the past, and with nostalgia it connects people with their young memories and happy moments.
I was asked to create a launching campaign to introduce the New Beetle 21st Century car. Then I thought: ‘How can we improve an icon that is already perfect?’ People often say that the old times were better. Musicians such as the Beatles were better singers, politicians such as JF Kennedy were more effective, even the Hippie cultural movement stood for a better cause.
Multiple Owners
