The Nave is a collective of artists that raises awareness of consumerism. Since 2015 they have performed and exhibited in different areas of South London. Now with a more sophisticated angle and bigger team, it is looking to communicate its messages more effectively and obtain financial support.
The first part of the project was the discovery phase, involving a series of workshops with the client, combined with primary and secondary research. I focused on the idea of a ‘nave’, and how it creates a shape of a triangle when is observed from any perspective. This triangle changes visually according to the angle from where it is observed, which is a visual metaphor of how every person sees a different version of the same thing according to their point of view.
The visual identity uses a red magenta and a blue cyan with a glitch effect, inspired by 80’s 3D glasses aesthetics, which together supports the idea of changing how we observe something. The brand has a strong tone of voice that shows confidence and bravery with a touch of rebelliousness.